Leading & Lagging KPIs for SEO & Content

Oct 14, 2018

AdAbler, a leading provider of marketing and advertising solutions, presents a comprehensive guide on the leading and lagging Key Performance Indicators (KPIs) for SEO and content. As you strive to enhance your website's search rankings and drive more organic traffic, understanding these KPIs and leveraging them effectively can make all the difference.

Understanding Leading KPIs in SEO & Content

Leading KPIs, often referred to as "predictive KPIs," are proactive measurement tools that help you assess the potential success of your SEO and content marketing efforts. These KPIs focus on the actions and strategies you can take to improve your search rankings and attract more visitors to your website. Here are some of the leading KPIs that can drive significant results:

1. Organic Traffic Growth

Measuring the growth of organic traffic is essential to evaluate the effectiveness of your SEO and content strategies. By monitoring the increase in organic visits over time, you can identify successful campaigns, optimize underperforming content, and refine your SEO approach. Utilize analytics tools like Google Analytics to track and analyze your website's organic traffic growth accurately.

2. Keyword Rankings

Monitoring your website's keyword rankings allows you to assess how well your content is performing in search engine results pages (SERPs). Keep track of your target keywords and their positions to identify opportunities for improvement and adjustment. Tools like SEMrush and Moz can help you track keyword rankings effectively.

3. Backlink Acquisition

Backlinks play a critical role in SEO, as they indicate the credibility and authority of your website. Tracking the number and quality of backlinks your site receives can help you gauge the success of your link building initiatives. Aim to earn backlinks from reputable and relevant sources to boost your website's search visibility.

4. Engagement Metrics

User engagement is a leading KPI that reflects the quality and relevance of your content. Monitor metrics such as bounce rate, time on page, and pages per session to gauge users' level of interest and interaction. By analyzing these metrics, you can identify areas for improvement and optimize your content accordingly.

Exploring Lagging KPIs in SEO & Content

Lagging KPIs, also known as "reactive KPIs," are indicators that help you assess the overall outcome of your SEO and content marketing efforts. Unlike leading KPIs, lagging KPIs are measured after specific actions have taken place. Here are some lagging KPIs that provide valuable insights into the effectiveness of your SEO and content efforts:

1. Conversion Rate

The conversion rate measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. By tracking your conversion rate, you can evaluate the effectiveness of your SEO and content strategies in generating tangible business outcomes.

2. Revenue Generated

Ultimately, your SEO and content efforts should translate into revenue for your business. Tracking the revenue generated from organic search traffic allows you to understand the monetary value of your SEO investments. This KPI is especially crucial for measuring ROI and optimizing your marketing budget.

3. Brand Mentions & Social Shares

Monitoring brand mentions and social shares can help you understand the impact and reach of your content across various platforms. Analyze the number of shares, comments, and mentions your content receives on social media to gauge its popularity and effectiveness in driving brand awareness and engagement.

4. Customer Lifetime Value

Customer lifetime value (CLV) is a lagging KPI that measures the amount of revenue a customer generates throughout their entire relationship with your business. By tracking CLV, you can identify the long-term impact of your SEO and content strategies on customer loyalty and overall profitability.


In the competitive landscape of SEO and content marketing, leveraging the right KPIs can help you stay ahead of the game. By focusing on leading KPIs to drive improvements and monitoring lagging KPIs to evaluate overall success, you can enhance your website's search rankings, increase organic traffic, and achieve tangible business outcomes.

Choose AdAbler as your trusted partner in driving SEO and content success. With our expertise in marketing and advertising services, we can help you identify and optimize the KPIs that matter most for your business. Contact us today to unlock your website's full potential and dominate the search engine rankings!

This guide is a game-changer for SEO and content marketers. Highly recommend reading it!
Nov 8, 2023
Sue Kline
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Oct 27, 2023
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Oct 20, 2023
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Understanding the difference between leading and lagging KPIs is essential for optimizing website performance.
Oct 15, 2023
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I appreciate the insights on using KPIs to gauge the success of SEO and content strategies. Thank you.
Sep 30, 2023
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I appreciate the emphasis on KPIs as a foundational element for effective SEO and content planning.
Sep 27, 2023
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Sep 20, 2023
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The application of KPIs in this article offers actionable steps to improve SEO and content performance.
Sep 10, 2023
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Understanding KPIs is pivotal for making informed decisions in SEO and content development. Thanks for the guide.
Sep 1, 2023
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I found the section on interpreting leading and lagging KPIs particularly enlightening.
Aug 18, 2023
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Jul 12, 2023
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This article provides a comprehensive understanding of the KPIs related to SEO and content. Thanks for the knowledge!
May 20, 2023
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May 6, 2023
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Mar 1, 2023
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Feb 28, 2023
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Dec 8, 2022
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Nov 26, 2022
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Nov 18, 2022
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Nov 10, 2022
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Nov 8, 2022
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Sep 4, 2022
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I found the section on leveraging leading KPIs for SEO quite informative. Thank you.
Aug 27, 2022
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As someone new to SEO, this article has been enlightening in explaining the role of KPIs.
Aug 2, 2022
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Jun 10, 2022
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I appreciate the practical approach to understanding and applying KPIs in SEO and content strategies.
May 20, 2022
As someone new to SEO and content marketing, this article shed light on the significance of KPIs. Thank you.
May 10, 2022
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I found the comparison between leading and lagging KPIs very enlightening. Thanks for breaking it down.
May 1, 2022
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Apr 20, 2022
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Apr 19, 2022
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KPIs may be complex, but this article simplifies their significance in the context of SEO and content management.
Mar 25, 2022
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Feb 25, 2022
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Nov 1, 2021
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Oct 19, 2021
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The practical guidance on identifying and using KPIs effectively is of great value. Thank you.
Oct 12, 2021
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The article's thorough exploration of KPIs offers a valuable perspective on improving website performance. Thank you.
Sep 29, 2021
Pat Zinovik
The information on KPIs is presented in a well-organized manner. Thank you!
Aug 28, 2021
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I particularly liked how the article emphasizes the importance of data-driven decision-making through KPIs.
Aug 25, 2021
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Aug 6, 2021
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Jul 13, 2021
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Jun 25, 2021
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Jun 21, 2021
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Jun 1, 2021
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May 14, 2021
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Feb 22, 2021
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Dec 12, 2020
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Nov 24, 2020
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Oct 10, 2020
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Aug 24, 2020
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I found the section on leading KPIs very insightful. 📈
Aug 22, 2020
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Aug 19, 2020
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Aug 9, 2020
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Jul 22, 2020
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Jul 21, 2020
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Jul 18, 2020
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Feb 18, 2020
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Feb 6, 2020
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I like how the article breaks down KPIs into manageable concepts.
Jan 6, 2020
Allyson Goodman
I found the section on lagging KPIs to be particularly insightful. Thank you for the knowledge.
Dec 14, 2019
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Great breakdown of KPIs for SEO and content! Very helpful.
Nov 24, 2019
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Nov 19, 2019
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Nov 1, 2019
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Aug 1, 2019
Phil Banks
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Jul 22, 2019
Jacqueline Trovato
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Jul 13, 2019
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Jul 1, 2019
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Jun 19, 2019
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May 23, 2019
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May 11, 2019
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Mar 29, 2019
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Feb 4, 2019
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Jan 6, 2019
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Jan 6, 2019
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Jan 6, 2019
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Dec 2, 2018
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Nov 29, 2018
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Nov 21, 2018
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The article explains the significance of KPIs in a way that's easy to grasp. Thank you.
Nov 10, 2018