Giving Credit Where Credit is Due: Google Ads Attribution Models Now Support YouTube and Display Ads

Oct 13, 2022

Are you familiar with the old saying, "Give credit where credit is due"? Well, when it comes to digital marketing, giving credit to the right advertising channels is crucial for businesses to understand the effectiveness of their online campaigns. In this article, we'll explore the exciting news that Google Ads attribution models now support YouTube and display ads, and how AdAbler can help you take advantage of this powerful feature to boost your marketing efforts.

Understanding Attribution Models

Before we dive into the specifics, let's first clarify what attribution models are and why they matter. Attribution models are the rules that determine how credit for conversions and sales is attributed to various touchpoints in a customer's journey. They enable advertisers to analyze and measure the impact of their marketing channels, ultimately helping them allocate their budget and optimize their campaigns more efficiently.

The Evolution of Google Ads Attribution

For many years, Google Ads has provided attribution models that primarily focused on search ads. However, with the ever-growing dominance of video and display advertising in today's digital landscape, it was essential for Google to expand its attribution capabilities to encompass YouTube and display ads as well.

Recently, Google Ads introduced the support for YouTube and display ads within its attribution models. This means that advertisers can now gain valuable insights into how these channels contribute to their conversions, allowing for a more comprehensive understanding of campaign performance.

Why Does It Matter?

Now that you understand the significance of Google Ads attribution models, let's explore why this update matters to your business. Incorporating YouTube and display ads into your attribution analysis allows you to assess the true impact of these channels on your marketing success.

By having access to a more complete picture of your campaign performance, you can make informed decisions on where to allocate your advertising budget and how to optimize your strategies to achieve the best possible results. With Google Ads supporting attribution for YouTube and display ads, you can ensure that your marketing efforts are being accurately credited, giving credit where credit is due.

How AdAbler Can Help

At AdAbler, we specialize in providing top-notch marketing and advertising services to businesses across various industries. With the expanded support for YouTube and display ads in Google Ads attribution models, our team of experts can help you make the most of this powerful feature.

Our skilled professionals will analyze your campaigns, incorporating the latest attribution data to uncover actionable insights. By understanding the role YouTube and display ads play in your conversions, we can help you optimize your marketing strategies, ensuring you allocate your budget effectively and achieve outstanding results.

Take Your Marketing Efforts to the Next Level

Don't miss out on the opportunity to leverage Google Ads attribution models that now support YouTube and display ads. As the digital landscape continues to evolve, it's essential for businesses to adapt and embrace new opportunities for growth.

Contact AdAbler today and let us help you navigate the world of attribution modeling and maximize the impact of your marketing campaigns. With our expertise and the expanded capabilities of Google Ads, you can confidently give credit where credit is due, and take your business to new heights.


In conclusion, the recent update by Google Ads to support YouTube and display ads within attribution models is a game-changer for advertisers. It allows for a more comprehensive understanding of campaign performance and empowers businesses to optimize their marketing strategies effectively. By partnering with AdAbler, you can leverage these new capabilities and ensure that your online efforts are accurately credited, helping you achieve remarkable results and surpass your competition.

Paul McNamara
I appreciate the focus on accurate attribution. It's essential for ROI analysis.
Oct 29, 2023
The addition of YouTube and Display seems like a significant leap forward.
Oct 18, 2023
Wakim Kivorkian
Amazing update! 🙌🎉
Oct 15, 2023
Edward Cullen
Really considering the impact this will have on cross-channel marketing efforts.
Oct 7, 2023
Retika Jain
Great news! Google Ads now supports YouTube and display ads! 🎉
Oct 6, 2023
Leanne Gent
The integration of YouTube and Display ads will provide valuable insights.
Sep 15, 2023
This update will enhance the accuracy of attribution modeling and help businesses make data-driven decisions.
Sep 6, 2023
Terrance Moore
This is a game-changer for online advertisers! Great news!
Aug 28, 2023
Manish Jain
Finally, YouTube and display ads are getting the recognition they deserve in attribution modeling. It's about time!
Aug 24, 2023
Albert Boehringer
Great news! This update will provide valuable insights into the performance of online campaigns.
Aug 8, 2023
Davy Greenberg
Excited to see how this feature will enhance attribution across channels.
Aug 7, 2023
Colin Burgess
As a digital marketer, I can't wait to take advantage of the expanded attribution models. It will be a game-changer for campaign analysis.
Aug 6, 2023
Jia-Yen Chi
YouTube and display ads are powerful tools for digital marketing. This update is a game-changer for businesses.
Jul 27, 2023
Add Email
The incorporation of YouTube and display ads in Google Ads attribution models is a welcome addition. It will offer a more comprehensive view of campaign effectiveness.
Jul 24, 2023
Dan Pobjoy
I wonder how this will impact marketing strategies. Exciting times ahead!
Jul 17, 2023
These attribution models are becoming more comprehensive. Impressive!
Jul 2, 2023
Matt Smith
It's about time Google Ads incorporated these changes. Good move!
Jun 25, 2023
Gray Kinchen
It's good to see Google Ads evolving to meet the needs of advertisers.
Jun 20, 2023
Finally, YouTube and Display ads are getting the credit they deserve.
Jun 17, 2023
Kelly Sawyer
I'm excited to see how this update will impact attribution modeling. It's a step in the right direction for digital marketers.
Jun 6, 2023
Richard Gibbs
The ability to attribute credit to YouTube and display ads is a positive step towards holistic campaign analysis. Kudos to Google for this update!
Jun 4, 2023
Manu Badlani
This update will definitely improve the way we gauge ad effectiveness.
May 19, 2023
Elsa Bedkin
I can already envision the potential benefits for campaign optimization.
May 15, 2023
Natasha Yates
Accuracy in attributing ad success is crucial for informed decision-making.
May 1, 2023
Gerhard Engelbrecht
I'm curious about the specific changes to attribution modeling with this update.
Mar 30, 2023
Andy Tippet
We've been waiting for this. Kudos to Google for the progress.
Mar 14, 2023
Jose Gonzalez
Accurate attribution is the key to refining ad spend allocation.
Mar 13, 2023
Leo Burstein
Smart move by Google Ads. This will help marketers make better decisions.
Mar 13, 2023
Todd Hines
I'm eager to test the impact of different attribution models on my campaigns.
Feb 21, 2023
Gail Hammond
The impact on remarketing strategies is something to watch closely.
Feb 18, 2023
Wayne Solomon
I appreciate Google's effort to provide a more inclusive attribution model. It will help businesses better understand the customer journey.
Jan 27, 2023
Willette Stevenson-Leach
Hope this will bring greater clarity to ad performance evaluation.
Jan 26, 2023
Jodi Binkley
It's great to see Google Ads expanding their attribution capabilities.
Jan 17, 2023
Carrie Sloan
This update could revolutionize the way we optimize advertising budgets.
Jan 10, 2023
Robert Lacruise
Looking forward to seeing the impact of this update on ad performance.
Dec 1, 2022
Anthony Cantrell
YouTube and display ads are integral to many marketing strategies. Their inclusion in attribution models is a significant development.
Nov 14, 2022
Kathleen Bonafilia
Interesting news! Looking forward to leveraging these changes.
Oct 28, 2022
Arthur Barros
The inclusion of YouTube and Display ads is a step in the right direction.
Oct 16, 2022