How to Enable Valuable Reporting in Google Analytics

Introduction

Welcome to AdAbler, your trusted partner in Business and Consumer Services - Marketing and Advertising. In today's digital landscape, data-driven decision-making is crucial to stay ahead. With Google Analytics, you have a powerful tool at your disposal to gain valuable insights into your website's performance. In this guide, we will show you how to enable non-standard reporting in Google Analytics and unlock even more valuable data for your business.

Why Enable Non-Standard Reporting?

Standard reporting in Google Analytics provides valuable information about your website's basic metrics, such as page views, bounce rate, and conversion rate. However, non-standard reporting allows you to go beyond these basic metrics and track custom dimensions and metrics specific to your business needs.

Enabling non-standard reporting can help you:

• Track marketing campaigns more accurately.
• Measure the performance of specific landing pages.
• Analyze user behavior by segmenting data.
• Create custom reports with personalized metrics.
• Understand the effectiveness of different marketing channels.

Step-by-Step Guide to Enable Non-Standard Reporting

Step 1: Accessing Google Analytics Settings

To enable non-standard reporting, you first need to access the settings in your Google Analytics account. Follow these steps:

1. Open your Google Analytics account.
2. Navigate to the "Admin" section.
3. Select the desired property for which you want to enable non-standard reporting.
4. Click on the "Tracking Info" tab.
5. Choose "Data Import" from the dropdown menu.

Step 2: Enabling Data Import

Once you have accessed the Data Import section, you can enable data import for non-standard reporting. Follow these instructions:

1. Click on the "Create" button to create a new data set.
2. Choose the type of data that you want to import, such as custom dimensions or custom metrics.
3. Provide the necessary details for your data set, including the data source and data schema.
4. Map the imported data to the appropriate dimensions or metrics in your Google Analytics account.
5. Save the data set and wait for the import to be processed.

Step 3: Analyzing Non-Standard Data

Once the data import process is complete, you can start analyzing the non-standard data in your Google Analytics reports. Here are some tips to make the most out of your new insights:

• Segment the data to compare performance across different dimensions, such as geographical region or device type.
• Create custom reports that focus on the specific metrics you imported.
• Set up custom dashboards to visualize the data that matters most to your business.
• Use advanced filtering options to drill down into the details.

Conclusion

Congratulations! You have successfully enabled non-standard reporting in Google Analytics. By leveraging this powerful feature, you have unlocked a wealth of valuable insights that can guide your business decisions and fuel your marketing strategies. Remember to regularly analyze the data, experiment with different dimensions and metrics, and refine your reporting approach to gain a deeper understanding of your website's performance. AdAbler is here to support you on your journey towards data-driven success. Get in touch with us today!