Google Partnered With Nintendo to Bring 'Mario Kart' to Google Maps

May 11, 2018


Welcome to AdAbler, your trusted source for the latest news and updates in the business and consumer services industry. In this article, we are thrilled to share an exciting collaboration between two tech giants - Google and Nintendo. Prepare to immerse yourself in the thrilling world of 'Mario Kart' as it hits the roads of Google Maps.

What is 'Mario Kart'?

'Mario Kart' is a popular racing video game series developed by Nintendo. It first debuted in 1992 and has since captivated the hearts of millions of gamers worldwide. Known for its vibrant graphics, dynamic gameplay, and beloved characters from the Super Mario franchise, 'Mario Kart' offers an exhilarating multiplayer experience, both online and offline.

Google Maps Meets 'Mario Kart'

In a groundbreaking partnership, Google has collaborated with Nintendo to integrate elements of 'Mario Kart' into their widely used navigation app, Google Maps. This collaboration aims to bring a playful twist to everyday commutes and make navigation an engaging and enjoyable experience for everyone.

How Does It Work?

With the 'Mario Kart' integration, Google Maps users can now replace the standard location arrow with the iconic 'Mario Kart' characters, such as Mario, Luigi, Princess Peach, and more. This feature adds a dash of fun and nostalgia to the navigation experience, allowing users to virtually race through the streets as their favorite characters.

Unlock Special Challenges and Rewards

Not only can users see their favorite characters on the map, but they can also discover special challenges and hidden rewards along their routes. By taking part in these challenges, players can collect virtual items and power-ups, just like in the original 'Mario Kart' game.

How to Access 'Mario Kart' on Google Maps

Accessing 'Mario Kart' on Google Maps is as easy as pie. Follow the steps below to get started:

Step 1: Update Your Google Maps App

To enjoy the 'Mario Kart' feature, ensure you have the latest version of Google Maps installed on your mobile device. Visit your device's app store and check for any available updates.

Step 2: Enable 'Mario Kart' Mode

Once your app is up-to-date, open Google Maps and enter your desired destination in the search bar. Tap on the 'Start' button to initiate navigation. Next, look for the 'Mario Kart' option in the settings menu and enable the feature.

Step 3: Let the Race Begin!

With 'Mario Kart' mode enabled, embark on your journey and watch as your selected character zooms across the map. Keep an eye out for challenges and rewards along the way, and don't forget to have fun!

Exciting Features and Benefits

The integration of 'Mario Kart' into Google Maps offers several features and benefits, including:

1. Enhanced Navigation Experience

Forget about the typical mundane navigation experience. With 'Mario Kart' on Google Maps, every commute becomes an exciting adventure, making your daily travels more enjoyable.

2. Nostalgic Throwback

If you grew up playing 'Mario Kart' or have fond memories of racing against friends, this integration brings back the nostalgia and allows you to relive those thrilling moments.

3. Interactive Challenges

Engage in interactive challenges during your journeys and collect virtual items to level up your experience. These challenges add an extra layer of excitement, encouraging exploration and discovery.

4. Fun for All Ages

'Mario Kart' has always been loved by people of all ages. By merging it with Google Maps, the collaboration caters to a wide audience, ensuring that everyone can participate in the fun.


The partnership between Google and Nintendo to bring 'Mario Kart' to Google Maps is a remarkable fusion of technology and entertainment. This innovative collaboration enhances the navigation experience, adds a playful element to our daily lives, and encapsulates the spirit of exploration and adventure.

At AdAbler, we're excited to witness such creative ventures within the business and consumer services industry. Stay tuned for more updates and groundbreaking collaborations that redefine how we interact with technology.

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Oct 8, 2023
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