How To Set Up Event Tracking via Google Tag Manager

Apr 11, 2021


Welcome to AdAbler's guide on setting up event tracking via Google Tag Manager. In today's digital age, understanding user behavior on your website is crucial for effective marketing and advertising strategies. Event tracking allows you to monitor specific actions performed by users, such as button clicks, form submissions, downloads, and more. By implementing event tracking through Google Tag Manager, you gain valuable insights into user interaction, allowing you to optimize your website and marketing campaigns for better results.

Why Event Tracking Matters

Event tracking provides deeper insights into how users engage with your website, enabling you to make data-driven decisions. With event tracking, you can:

  • Measure the effectiveness of your call-to-action buttons
  • Analyze user interactions with forms, such as form submissions and abandoned forms
  • Track downloads of files, e-books, or software
  • Monitor video plays and interactions
  • Gain insights into scrolling behavior
  • And much more!

Setting Up Google Tag Manager

Before you can begin event tracking, it's essential to set up Google Tag Manager correctly. Follow these steps:

Step 1: Create a Google Tag Manager Account

If you don't already have a Google Tag Manager account, visit the Google Tag Manager website and sign up for an account. You'll need a Google account to proceed.

Step 2: Install the Google Tag Manager Code

After creating your account, Google Tag Manager will provide you with a unique code snippet. Copy the code and paste it into the section of your website, just above the closing tag. This code allows Google Tag Manager to function properly on your website.

Implementing Event Tracking

Once Google Tag Manager is set up, you're ready to start implementing event tracking. Follow these steps:

Step 1: Create a New Tag

In your Google Tag Manager account, navigate to "Tags" and click on "New" to create a new tag. Give your tag a descriptive name and choose the tag type depending on the event you want to track.

Step 2: Configure Trigger

After creating your tag, you need to configure a trigger. A trigger determines when the tag should fire and track the event. Choose from various trigger options provided by Google Tag Manager, such as clicks, form submissions, YouTube video plays, and more.

Step 3: Set Up Variables (Optional)

Depending on your event tracking needs, you might want to set up variables to capture additional information. Variables can include data like click text, form field values, video duration, and much more. Configure the variables as required to gather the desired data.

Step 4: Publish the Changes

Once your tag, trigger, and variables (if any) are set up, click on "Submit" or "Publish" to publish your changes on Google Tag Manager. The updated code will be deployed on your website instantly, and event tracking will begin.


Congratulations! You have successfully learned how to set up event tracking via Google Tag Manager. By implementing event tracking, you unlock a wealth of valuable data that can help refine your marketing and advertising strategies. AdAbler, a leading provider of business and consumer services in marketing and advertising, is here to support you throughout this journey. Start tracking events on your website today and optimize your conversions, user experience, and overall digital presence.

Lisa Hura
Great guide! 👍 Event tracking is essential for optimizing marketing strategies. Thanks for sharing!
Nov 10, 2023
Cynthia Brubaker
I never knew event tracking could offer such valuable insights. Thanks for shedding light on this topic.
Sep 4, 2023
Katy Johnson
Great article! Explained the process in an easy-to-understand way.
Aug 29, 2023
Sharon Hutchins
This article breaks down the complexities of event tracking really well. Kudos to the author!
May 13, 2023
Matthew Kowalczyk
Using Google Tag Manager for event tracking seems like a game-changer. Can't wait to try it out!
Apr 9, 2023
Mandy Auluck
Event tracking is an essential tool for website optimization. Thanks for outlining the process.
Jan 4, 2023
Shane Lea
I love how you simplified something that seemed so complex. Kudos!
Dec 28, 2022
Michael Sladin
Excellent visuals to complement the explanation. Well done.
Oct 27, 2022
I never knew event tracking could be this straightforward. Good job!
Sep 14, 2022
I appreciate the step-by-step guide. It makes the process seem much more manageable.
Jun 23, 2022
Liljana O'Connor
The advantages of event tracking are clear. It's a must for any website owner.
Jun 14, 2022
Jason Berry
This was really helpful! Thank you for the clear instructions.
Nov 30, 2021
Doug Whitney
I didn't realize the significance of event tracking before reading this. It's eye-opening!
Nov 17, 2021
Howard Sprague
I can't wait to implement these tips on my website. Thanks for sharing!
Nov 14, 2021
James Mba
Great article! Event tracking is so important for understanding user behavior.
Nov 9, 2021
Michelle Bennett
I appreciate the step-by-step breakdown. Makes it less intimidating.
Oct 15, 2021
Natalie Morgan
Event tracking is definitely something I need to prioritize. Thanks for the insight.
Sep 3, 2021
Michael Ciulla
I've been struggling with event tracking, so this guide is a lifesaver.
Aug 14, 2021
Johanna Lacambra
Clear and concise. Perfect for beginners like me.
Jul 30, 2021
Gabriel Fernandez
The use of Google Tag Manager for event tracking is definitely a game-changer.
Jun 9, 2021
Margaret Lusty
Thanks for the clear and concise instructions. I'll be setting this up on my website right away.
May 7, 2021