How to Implement Tracking Code via Google Tag Manager

May 6, 2019
Blog

Introduction

Welcome to AdAbler's comprehensive guide on how to implement tracking code via Google Tag Manager. Tracking your website's performance is crucial for any business in the digital age. By using Google Tag Manager, you can streamline the process of implementing and managing various tracking codes on your website.

Why Use Google Tag Manager?

Google Tag Manager is a powerful tool that allows businesses to easily implement and manage various tracking codes in one central place, without the need for technical expertise or editing website code manually. With Google Tag Manager, you can track important metrics such as website traffic, conversions, user behavior, and more.

Step 1: Setting Up Google Tag Manager

Before implementing any tracking codes, you need to set up your Google Tag Manager account. Visit the official website of Google Tag Manager and sign in with your Google account. Once you're logged in, create a new account and container for your website.

Step 1.1: Creating a Container

A container is a virtual container for all the tags and triggers associated with your website. When setting up a container, make sure to provide accurate information about your website, such as the domain name and container name. Once your container is created, you will be provided with the container ID, which you will need to implement on your website.

Step 1.2: Installing Google Tag Manager on Your Website

To implement Google Tag Manager on your website, you need to add the container ID to your website's HTML code. Locate the section of your website and insert the Google Tag Manager code snippet provided by the platform. This enables Google Tag Manager to load on all pages of your website.

Step 2: Adding Tracking Codes via Google Tag Manager

Once you have set up Google Tag Manager, you can start adding various tracking codes to monitor specific metrics on your website.

Step 2.1: Adding Google Analytics Tracking

Google Analytics is a powerful web analytics service that provides valuable insights into your website's performance. To add Google Analytics tracking to your website via Google Tag Manager, follow these steps:

  1. Create a new tag in Google Tag Manager.
  2. Select the "Universal Analytics" tag type.
  3. Enter your Google Analytics tracking ID, which can be obtained from your Google Analytics account.
  4. Set up triggers for when and where the Google Analytics tag should fire.
  5. Publish the changes in Google Tag Manager to make the tracking live on your website.

By following these steps, you'll be able to track important metrics such as website traffic, bounce rate, conversion rate, and more using Google Analytics.

Step 2.2: Implementing Conversion Tracking

Tracking conversions is crucial for measuring the success of your marketing campaigns. With Google Tag Manager, you can easily implement conversion tracking codes for various platforms, such as Google Ads, Facebook Ads, and more. These codes allow you to track the number of conversions generated from your advertising efforts.

To implement conversion tracking via Google Tag Manager, follow these steps:

  1. Create a new tag in Google Tag Manager.
  2. Select the appropriate tag type based on the platform you want to track conversions for.
  3. Enter the necessary conversion tracking code provided by the respective platform.
  4. Set up triggers to fire the conversion tracking code when specific events occur, such as form submissions or button clicks.
  5. Save and publish the changes in Google Tag Manager.

By implementing conversion tracking, you can determine the ROI of your marketing campaigns and optimize your strategies accordingly.

Conclusion

Congratulations! You've learned how to implement tracking code via Google Tag Manager. By utilizing this powerful tool, you can efficiently manage and monitor various tracking codes on your website. Remember to regularly review and analyze the data collected to gain valuable insights and make informed decisions for your business.

Get Started with AdAbler's Marketing and Advertising Services

Are you looking to take your marketing efforts to the next level? AdAbler is a leading business and consumer services provider in marketing and advertising. Contact us today to learn more about our comprehensive range of services and how we can drive meaningful results for your business.

Jack Dodd
Great article! Really helpful tips on using Google Tag Manager. ?
Nov 8, 2023
Toinette Aranda
A clear and concise guide. The detailed explanations and practical tips make it highly valuable for anyone interested in tracking code implementation.
Sep 12, 2023
Golda Cattan
The down-to-earth approach in this guide is much appreciated. It has made a seemingly complex task far simpler. Thank you!
Aug 20, 2023
Carlton Eide
Admirable guide! It has demystified the process of implementing tracking code via Google Tag Manager for me. Thank you for the insightful tips.
Jun 29, 2023
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The logical and practical nature of this guide makes it a valuable resource. It has certainly simplified the process of implementing tracking code via Google Tag Manager.
Jun 9, 2023
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I've been wanting to learn more about Google Tag Manager, and this article exceeded my expectations. Well written and informative.
May 27, 2023
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I've been considering using Google Tag Manager, and this article has convinced me. Clear, insightful, and easy to understand.
May 16, 2023
Larry Mathis
The information provided here is exactly what I was looking for. I feel more confident about implementing tracking code now. Thank you!
Mar 23, 2023
UNKNOWN
I can't thank the author enough for this guide. It's making the implementation of tracking code via Google Tag Manager much less intimidating.
Feb 24, 2023
Steven Hernandez
The guidance in this article is invaluable. It has given me a thorough understanding of implementing tracking code via Google Tag Manager. Thank you!
Feb 23, 2023
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The depth and clarity of this guide have been immensely beneficial to me. It's made implementing tracking code via Google Tag Manager less overwhelming.
Jan 15, 2023
Michael Laroque
Google Tag Manager has been a game-changer for me. This article provides valuable insight into its implementation. Well done.
Jan 6, 2023
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I appreciate the step-by-step explanation. It makes the implementation seem less daunting.
Dec 28, 2022
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An excellent guide to implementing tracking code. The author's expertise shines through the comprehensive explanation.
Nov 20, 2022
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This guide simplifies what could be a complex task. Very well written and informative.
Nov 19, 2022
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I'm impressed by how well this guide explains the process. Kudos to the author for shedding light on such an important topic.
Oct 14, 2022
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Sep 13, 2022
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Remarkably useful guide. It has given me the confidence to take on the task of implementing tracking code via Google Tag Manager. Thank you!
Jun 26, 2022
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The author's expertise shines through in this article. It's a comprehensive and insightful guide to implementing tracking code.
Jun 22, 2022
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This guide has made the whole concept of tracking code implementation much less daunting. Thank you for providing such an easy-to-follow resource.
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I've been struggling with tracking code implementation, but this article has provided much-needed clarity. Thank you!
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Admirable guide! It has demystified the process of implementing tracking code via Google Tag Manager for me. Thank you for the insightful tips.
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Accounts accounts
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Apr 11, 2022
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Feb 16, 2022
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Dec 16, 2021
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Dec 10, 2021
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Oct 4, 2021
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Aug 7, 2021
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May 6, 2021
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Apr 18, 2021
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Jan 23, 2021
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Jan 10, 2021
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The down-to-earth approach in this guide is much appreciated. It has made a seemingly complex task far simpler. Thank you!
Dec 12, 2020
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Nov 16, 2020
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Oct 29, 2020
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Jul 9, 2020
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Jul 1, 2020
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Mar 17, 2020
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Feb 24, 2020
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The use of Google Tag Manager has definitely made tracking and managing easier for me. Thank you for the detailed guide.
Dec 13, 2019
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Dec 7, 2019
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Oct 28, 2019
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Aug 26, 2019
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Aug 23, 2019
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Jul 25, 2019
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I'm very grateful for this guide. Implementing tracking code via Google Tag Manager was something I struggled with, but this has certainly helped clarify things.
Jul 23, 2019
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