How to Create a Custom Report in Google Analytics

Jan 23, 2023

Welcome to AdAbler's comprehensive guide on creating custom reports in Google Analytics for your business's marketing and advertising needs. In this article, we will walk you through the steps required to generate custom reports that provide valuable insights into your website's performance.

Why Custom Reports Matter

In today's competitive online landscape, data-driven decision-making is crucial for any successful business. Google Analytics is a powerful tool that helps you understand your website's performance, user behavior, and marketing efforts. While the default reports in Google Analytics provide important metrics, custom reports allow you to tailor the data specifically to your business's unique goals and objectives.

Step 1: Accessing the Custom Reporting Interface

To create a custom report in Google Analytics, start by logging into your Google Analytics account and selecting the appropriate property and view. Once you are in the reporting interface, find the "Customization" tab located in the top navigation menu. Click on it to proceed.

Step 2: Creating a New Custom Report

After accessing the Customization tab, you will see a sub-menu with various customization options. Click on "Custom Reports" to begin the process of creating a new custom report.

Step 3: Configuring Your Custom Report

Now you are ready to configure your custom report. Give your report a meaningful name that accurately represents the data you want to analyze. Choose the type of report you want to create, such as a flat table or a data visualization, depending on your preferences.

Next, define the dimensions and metrics you want to include in your report. Dimensions provide context to your data, while metrics offer numerical measurements. Use the available options to select the appropriate dimensions and metrics for your specific analysis.

Additionally, you can add filters to refine your data and segment it based on various criteria, such as demographics, traffic sources, or user behavior. By using filters effectively, you can drill down into specific subsets of your audience and gain deeper insights.

Step 4: Customizing Your Report Layout

After configuring the data elements, you can customize the layout of your report. Choose the desired chart type, sorting options, and visual appearance that best represents your data. Experiment with different layouts to find the most informative and visually appealing representation.

Furthermore, you can define report sections and add additional metrics or dimensions to further enrich your analysis. This allows you to present a comprehensive overview of your website's performance in a single custom report.

Step 5: Saving and Sharing Your Custom Report

Once you are satisfied with your custom report's configuration and layout, it's time to save it. Give your report a descriptive name and click on the "Save" button. Your custom report will now be available under the "Customization" tab, allowing you to access it whenever needed.

Moreover, Google Analytics provides options to share your custom report with other users. You can grant access to specific individuals or groups within your organization, allowing them to benefit from the insights and analysis provided by your custom report.


Congratulations! You have successfully learned how to create a custom report in Google Analytics. Custom reports are powerful tools that help you gain valuable insights and make data-driven decisions to improve your marketing and advertising efforts. By tailoring the data to your specific needs, you can take your website's performance to new heights.

Remember to regularly review and refine your custom reports based on changing business goals and objectives. Continuously leveraging the power of Google Analytics and custom reports will ensure you stay ahead of the competition and drive success for your business.

Danny Wannagat
Thank you for making the seemingly complex world of custom reporting feel accessible and manageable.
Nov 7, 2023
Juan Baron
I've shared your article with my colleagues. We're all benefiting from the insights you've shared.
Nov 6, 2023
Lillard Teasley
Your ability to simplify complex concepts is truly commendable. I've learned so much from your article.
Nov 5, 2023
Lucy Jones
I'm grateful for the in-depth insights provided on each step. It's truly enlightening.
Nov 2, 2023
Theo Reinhard
The tips shared in the article have already improved my reporting accuracy and effectiveness. I can't thank you enough.
Oct 25, 2023
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Oct 24, 2023
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Oct 21, 2023
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Oct 21, 2023
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Oct 21, 2023
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The investment of time in reading this article is paying off in leaps and bounds. Thank you.
Oct 15, 2023
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The in-depth understanding this article provides is exactly what I've been looking for. Thank you!
Oct 14, 2023
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Oct 12, 2023
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I'm excited to implement what I've learned here. Can't wait to see the impact on my marketing strategies.
Oct 12, 2023
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The article feels like a personal guide; it's always there to help me navigate my custom reporting journey.
Oct 11, 2023
Marlene Godwin
Thank you for making the seemingly complex process of custom reporting feel manageable and achievable.
Oct 10, 2023
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Great guide! 🙌 Just what I needed to get started with custom reports in Google Analytics.
Oct 5, 2023
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The article is like a mentor guiding me through creating custom reports. I'm learning so much.
Oct 3, 2023
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I've been looking for a guide like this for so long. Thank you for creating a comprehensive resource.
Oct 3, 2023
Paul Leon
I've been struggling with creating custom reports, but your guide has made it much easier. Thank you!
Oct 2, 2023
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I appreciate how the article addresses common pitfalls and how to avoid them. It's very helpful.
Oct 1, 2023
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I've been using Google Analytics for a while, but your article has shown me a whole new side to custom reporting.
Sep 23, 2023
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Thank you for making what seemed like a daunting task feel so approachable and manageable.
Sep 18, 2023
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Aug 28, 2023
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Aug 20, 2023
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Aug 15, 2023
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Aug 15, 2023
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I've been implementing the strategies outlined in the article, and they're yielding great results. Thank you!
Aug 3, 2023
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An informative and engaging article! I appreciate the wealth of knowledge shared on custom reporting.
Jul 29, 2023
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The custom report creation process can be overwhelming, but your article has made it manageable. Thank you.
Jul 27, 2023
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Jul 26, 2023
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Jul 23, 2023
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Jul 6, 2023
Elizabeth Lack
Your article is a ray of hope for those of us trying to make sense of the data in Google Analytics. Thank you.
Jul 1, 2023
The article gave me a sense of accomplishment after creating my first custom report. Kudos to your guidance!
Jun 30, 2023
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The troubleshooting tips included in the article are a lifesaver when creating custom reports.
Jun 29, 2023
Marc Myers
Your article is single-handedly responsible for my newfound confidence in creating custom reports. Thank you.
Jun 25, 2023
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Jun 22, 2023
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Jun 15, 2023
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Jun 15, 2023
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Your guide is a game changer for my business. I'm already seeing the benefits of custom reports.
Jun 13, 2023
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Exhaustive yet accessible, the article has become my go-to for all things custom reporting in Google Analytics.
Jun 12, 2023
David Laurel
The article has not only taught me how to create custom reports but also the value they bring to my business. Thank you.
Jun 8, 2023
Drew Robinson
The article feels like a conversation with a knowledgeable friend. It's really easy to follow and understand.
Jun 4, 2023
Bagus Eko
I never knew creating custom reports could be this straightforward. Thank you for simplifying the process.
May 30, 2023
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I'm truly impressed by the thoroughness of the article. It leaves no stone unturned when creating custom reports.
May 28, 2023
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May 19, 2023
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May 17, 2023
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May 16, 2023
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I've gone through the article multiple times, each time gaining new insights and refining my reporting skills.
May 9, 2023
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May 4, 2023
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Your explanations are crystal clear. I've been able to create my first custom report with ease.
May 2, 2023
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May 2, 2023
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Apr 24, 2023
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Apr 23, 2023
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I've been recommending your article to everyone I know. It's truly a game-changer for custom reporting.
Apr 23, 2023
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The article is a testament to your expertise and generosity in sharing valuable insights. Thank you.
Apr 23, 2023
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The article has become my go-to reference for all things related to custom reporting in Google Analytics.
Apr 22, 2023
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Apr 20, 2023
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The article instills a sense of confidence in tackling what was once a daunting task. Thank you!
Apr 20, 2023
Jan Williamson
Thanks for shedding light on creating meaningful custom reports. I'm ready to apply what I've learned.
Apr 17, 2023
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I've encountered various articles on custom reports, but yours has been the most informative. Kudos!
Apr 15, 2023
Carsten Pingel
Thank you for sharing your wisdom and expertise in such a readable and accessible manner.
Apr 14, 2023
Bob Rohde
The visual elements are a great addition to the article. They make the process even more comprehensible.
Apr 14, 2023
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The insights provided in the article are invaluable. They're helping me understand my website's performance better.
Apr 11, 2023
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I appreciate the emphasis on the importance of custom reports in monitoring website performance.
Apr 11, 2023
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Apr 6, 2023
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I felt stuck with custom reporting, but your article has set me on the right track. I'm grateful.
Apr 3, 2023
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This article is so helpful! Thank you for the clear and detailed instructions.
Mar 25, 2023
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Your guide has saved me so much time. Now I can create custom reports without feeling lost.
Mar 23, 2023
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I've seen a positive shift in my reporting skills after implementing the insights from your article. Thank you.
Mar 22, 2023
Margarita Rodriguez
Thank you for demystifying the custom report creation process. Your article has been a game changer.
Mar 14, 2023
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The article is a gold mine of knowledge for anyone looking to maximize Google Analytics capabilities.
Mar 12, 2023
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Your article has given me a newfound sense of excitement about using Google Analytics for my business. Thank you.
Mar 10, 2023
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I'm so thankful for stumbling upon this article. It's truly a treasure trove of information.
Mar 10, 2023
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The article is a guiding light for anyone feeling overwhelmed by the prospect of creating custom reports.
Mar 6, 2023
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I've never left a comment on an article before, but I couldn't resist expressing my gratitude for your guidance.
Mar 6, 2023
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The article does a great job of catering to beginners like myself. I'm feeling more confident in using Google Analytics.
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The article's structure is well-organized, making it easy to navigate and understand.
Mar 2, 2023
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I'm constantly recommending your article to my peers. It's a treasure trove of knowledge for anyone using Google Analytics.
Feb 19, 2023
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The tips and tricks shared in the article have already started paying off. It's really made a difference in my reporting.
Feb 17, 2023
The passion for helping others succeed comes through in every word of the article. It's truly inspiring.
Feb 6, 2023
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Great job at breaking down the process. It's really boosting my confidence with Google Analytics.
Jan 31, 2023
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The article is more than just a guide. It's a mentor that's shaping my approach to custom reporting.
Jan 31, 2023
Neal Hicks
The customization options covered in the article are diverse and adaptable to different business needs.
Jan 27, 2023
Alan Gianettino
Thank you for catering to different learning styles with your visual aids and explanations.
Jan 25, 2023
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Jan 25, 2023