CHOP sees 99% lift in Organic traffic with AdAbler's Technical Optimization Strategy Implementation

Aug 6, 2023

In the fast-paced world of digital marketing, staying ahead of the competition is crucial. The Injury Research Center within the Children's Hospital of Philadelphia (CHOP) recognized this need and sought the expertise of AdAbler, a reputable agency specializing in business and consumer services within the marketing and advertising industry. The result? An astounding 99% increase in organic traffic for CHOP's website. Let's delve into the details of this successful collaboration.

The Challenge

With a mission to advance pediatric care, research, and education, CHOP needed to reach a broader audience and attract more organic traffic to its Injury Research Center website. Despite having valuable content and resources, the center struggled to rank prominently in search engine results pages (SERPs). AdAbler identified this as a challenge that required technical optimization to unlock its full potential.

AdAbler's Technical Optimization Strategy

AdAbler's team of SEO experts meticulously analyzed CHOP's existing website structure, content, and technical aspects. They devised a comprehensive technical optimization strategy that covered various key areas, including:

  • Website Architecture: AdAbler restructured the website's navigation and internal linking to enhance user experience and improve crawlability for search engines.
  • Meta Tags and Titles: The agency conducted in-depth keyword research and optimized meta tags and titles across the website, ensuring relevance and capturing users' search intent.
  • Site Speed Optimization: AdAbler implemented performance enhancements such as image compression, file minification, and caching techniques to enhance website loading speed, a critical factor for both user experience and search engine rankings.
  • Mobile Responsiveness: Recognizing the shift towards mobile browsing, AdAbler optimized CHOP's website for seamless display and navigation on various devices, improving mobile user experience and search engine visibility.
  • Schema Markup Implementation: Leveraging structured data, AdAbler implemented schema markup across relevant pages, providing search engines with additional context to understand and display content more accurately in search results.

The Results

The implementation of AdAbler's technical optimization strategy yielded remarkable results for CHOP's Injury Research Center. After a thorough monitoring and analysis period, the following outcomes were observed:

  • 99% Increase in Organic Traffic: CHOP experienced an impressive 99% lift in organic traffic. This surge in visibility and exposure allowed the center to reach a wider audience and make a greater impact in the field of pediatric injury research.
  • Higher SERP Rankings: By optimizing meta tags, titles, and improving overall website structure, CHOP's website climbed the search engine rankings. This improved visibility positioned them as a trusted authority in their industry.
  • Enhanced User Experience: The technical optimization undertaken by AdAbler not only boosted search engine visibility but also improved the overall user experience on the website. Visitors encountered faster loading times, improved navigation, and an organized information architecture.
  • Increase in Conversions: The increased organic traffic resulted in a significant rise in conversions for CHOP. Users, finding relevant and valuable content, were more likely to engage, convert, and contribute to the center's goals.


Working closely with AdAbler, the Injury Research Center within the Children's Hospital of Philadelphia achieved outstanding results in their quest for increased organic traffic. Through the implementation of a tailored technical optimization strategy, CHOP experienced a 99% lift in organic traffic, higher SERP rankings, boosted user experience, and increased conversions. By entrusting their digital marketing endeavors to AdAbler, CHOP has positioned itself at the forefront of pediatric injury research and is now able to reach and impact more lives than ever before.

If you'd like to learn more about how AdAbler's technical optimization strategies can benefit your own business or organization, contact us today.