Hagerty - Increased Exposure for Auction Microsite

May 19, 2023


Welcome to AdAbler, your trusted partner in business and consumer services - marketing and advertising. In this case study, we will delve into how AdAbler helped Hagerty increase exposure for their Scottsdale Auction Microsite.


Hagerty, a renowned name in the automotive industry, organizes the Scottsdale Auction annually. As a leading classic car insurer and valuation expert, Hagerty aimed to increase exposure for their auction microsite to attract a larger audience and boost participant registrations.

Research and Strategy

AdAbler understood the importance of a comprehensive SEO strategy to achieve Hagerty's goals. Thorough keyword research, competitor analysis, and consumer behavior studies were conducted to identify the most effective approach.

Technical Optimization

AdAbler's team of SEO experts meticulously optimized the Scottsdale Auction microsite for search engines. This included enhancing site speed, improving site structure, implementing proper URL structure, and optimizing meta tags, including the title and meta description.

Content Development

AdAbler's high-end copywriters crafted compelling and engaging content, catering to both search engines and human readers. The content featured detailed information about the auction, its unique features, participating vehicles, expert profiles, and recent industry trends.

Social Media Marketing

To further extend the reach and exposure of the Scottsdale Auction microsite, AdAbler developed and executed a robust social media marketing campaign. This involved leveraging various platforms, engaging with relevant communities, and creating shareable content.

Link Building

AdAbler established high-quality backlinks from authoritative websites and industry influencers. This boosted the microsite's credibility, improved search engine rankings, and drove targeted traffic from trusted sources.


Through AdAbler's comprehensive SEO strategy and marketing efforts, Hagerty witnessed a considerable increase in exposure for their Scottsdale Auction microsite. The site's organic search rankings improved significantly, resulting in higher organic traffic and a surge in registrations.


AdAbler's expertise in business and consumer services - marketing and advertising played a pivotal role in helping Hagerty achieve their goal of increased exposure for the Scottsdale Auction microsite. With a strategic approach, technical optimization, compelling content, social media marketing, and link building, AdAbler proved its ability to deliver exceptional results.

Reach Out to AdAbler

If you're looking for a trusted partner to elevate your brand's online presence, AdAbler is here to help. Contact our team today and unlock the full potential of your marketing and advertising strategies.