Facebook's Story Bumping and Last Actor - Impact on Content Marketing Strategy

Mar 25, 2023

As a leading provider of Business and Consumer Services in the Marketing and Advertising industry, AdAbler aims to keep businesses informed about the latest trends and updates to help them stay ahead of the competition. In this comprehensive guide, we will explore the impact of Facebook's Story Bumping and Last Actor on your content marketing strategy.

Understanding Facebook's Story Bumping

In 2013, Facebook introduced Story Bumping to ensure that users see the most relevant content in their News Feed, even if they have missed it initially. Story Bumping works by recognizing posts that users haven't seen and pushing them up in the News Feed, making them more visible. This feature enables content to stay relevant for a longer period, increasing the chances of engagement and reach.

For businesses, Story Bumping presents a significant opportunity to increase the visibility of their content and reach a larger audience. By optimizing your content and leveraging Story Bumping, you can significantly enhance your content marketing strategy on Facebook.

Unveiling Last Actor

Last Actor is another crucial algorithmic component of Facebook that determines the content a user sees in their News Feed. Unlike Story Bumping, which focuses on surfacing posts users may have missed, Last Actor prioritizes content from users' most frequently interacted sources. This means that engaging with specific content or pages increases the likelihood of seeing more content from them in the future.

Understanding the Last Actor algorithm is essential for businesses looking to optimize their content for maximum exposure on Facebook. By mastering Last Actor's mechanics, you can strategically position your brand in front of target audiences and increase the chances of driving valuable engagement.

Impact on Content Marketing Strategy

Now that we have explored both Story Bumping and Last Actor, let's dive into how these features can impact your content marketing strategy.

1. Increased Reach and Visibility

With Story Bumping, your content has a greater likelihood of being seen by more users, even if they didn't come across it initially. By creating compelling and relevant content, you can optimize its reach and increase its visibility.

Additionally, understanding Last Actor allows you to generate content that resonates with your target audience. By consistently delivering valuable, engaging, and interactive content, you can establish a strong presence within your audience's News Feed, increasing the chances of them seeing and engaging with your posts.

2. Enhanced Engagement

Story Bumping and Last Actor not only amplify the visibility of your content but also improve the engagement rates. When your content is surfaced to users who may have missed it initially, you have another opportunity to captivate their attention and encourage them to interact.

By crafting compelling headlines, using eye-catching visuals, and providing valuable information, you can entice users to click, like, comment, and share your content. Engaging content is more likely to be prioritized and shown to users more frequently, further boosting your brand's visibility and reach.

3. Data-Driven Insights

Facebook's algorithms, including Story Bumping and Last Actor, provide businesses with valuable data-driven insights. By monitoring engagement metrics, such as reach, clicks, comments, and shares, you can gain valuable insights into what resonates with your audience.

Based on these insights, you can refine your content marketing strategy, create more targeted campaigns, and deliver content that aligns with your audience's preferences and interests. This iterative approach allows you to continuously optimize your content for maximum impact and improved performance.


Facebook's Story Bumping and Last Actor are powerful features that can significantly impact your content marketing strategy. By leveraging these algorithms, businesses can increase reach, enhance engagement, and gain valuable insights into their audience.

At AdAbler, we understand the importance of staying up to date with the latest trends and technology to help businesses thrive in the competitive Marketing and Advertising industry. Stay ahead by incorporating Facebook's Story Bumping and Last Actor into your content marketing strategy and elevate your brand's visibility and engagement on the platform.