Should I Use the 410 Gone or 404 Page Not Found?

May 27, 2023


Welcome to the informative guide on whether you should use the 410 Gone or 404 Page Not Found HTTP status code to handle missing pages on your website. At AdAbler, we understand the importance of making the right decisions in the realm of marketing and advertising. In this article, we will provide you with valuable insights and recommendations to help you enhance your website's usability and search engine optimization (SEO).

Understanding the HTTP Status Codes

Before diving into the decision of choosing between the 410 Gone and 404 Page Not Found status codes, it is essential to understand what these codes represent and their impact on user experience and SEO.

410 Gone

The 410 Gone status code indicates that the requested resource is permanently gone and will not be returning. This code is suitable for pages that were intentionally removed from the website and will not be available again in the future.

404 Page Not Found

The 404 Page Not Found status code is used when the requested resource could not be located on the server. This might be due to a mistyped URL, a broken link, or a temporary unavailability of the page.

Factors to Consider

When deciding between using the 410 Gone or 404 Page Not Found status code, several factors should be taken into account:

1. Permanence of Removal

If the page you want to handle is no longer available and will not be coming back, using the 410 Gone status code is recommended. This signals to search engines that the page should be removed from their index, preventing any confusion or negative user experience.

2. Temporary Unavailability

If the missing page is only temporarily unavailable, it is better to use the 404 Page Not Found status code. This helps search engines understand that the page might return in the future, allowing them to retain the page in their index and re-crawl it later.

3. User Experience

Considering the impact on user experience is crucial when selecting the appropriate status code. For permanently removed pages, displaying a custom 410 Gone page with helpful information can guide users to relevant content or suggest alternative pages. For temporarily unavailable pages, a well-designed 404 Page Not Found page can provide users with navigational options or a search bar to find what they are looking for.

4. SEO Implications

Both the 410 Gone and 404 Page Not Found status codes have comparable SEO implications. However, using the 410 Gone code for permanently removed pages can help search engines clean up their index faster, ensuring your website reflects accurate and up-to-date information. Ensuring a smooth user experience through customized and informative error pages can also indirectly improve your website's SEO.

Tips for Implementing the Chosen Status Code

Once you have decided whether to use the 410 Gone or 404 Page Not Found status code, consider the following tips for its implementation:

1. Clear Error Messaging

Ensure that the error message displayed to users clearly communicates the status of the missing page. This should include helpful information on why the page is gone or temporarily unavailable, and provide alternative options or suggestions for further navigation.

2. Customized Error Pages

Create custom error pages that align with your website's design and branding. This will provide a consistent user experience, reinforcing your brand's identity even in error situations. A visually appealing and informative error page can significantly enhance user satisfaction and minimize bounce rates.

3. Strategic Redirects

If you decide to use the 410 Gone status code, consider implementing 301 redirects to relevant and similar pages on your website. This helps preserve link equity and ensures users are directed to the most appropriate content, reducing the chances of frustration or abandonment.

4. Regular Monitoring and Maintenance

Continuously monitor your website for any new missing pages and update their status codes accordingly. Regularly reviewing your error logs and performing routine maintenance will help you retain control over your website's crawlability and strengthen your overall SEO strategy.


Deciding whether to use the 410 Gone or 404 Page Not Found status code depends on the permanence of the missing page and the desired user experience. At AdAbler, as experts in the business and consumer services - marketing and advertising category, we recommend carefully considering these factors and implementing the chosen status code with precision.

Remember that the usability and user experience of your website play a vital role in attracting and retaining visitors. By choosing the appropriate status code and optimizing your error pages, you can provide a seamless browsing experience and positively impact your website's search engine rankings.