Tracking Sub-Domains and Multiple Domains with Google Analytics

Jul 10, 2023

The Importance of Tracking Sub-Domains and Multiple Domains

In today's digital landscape, businesses often rely on multiple sub-domains and domains to cater to their diverse target audience. However, tracking the performance and effectiveness of these various web properties can pose a challenge. This is where Google Analytics comes into play.

At AdAbler, a renowned provider of marketing and advertising solutions in the business and consumer services industry, we understand the significance of accurately monitoring and measuring website metrics across sub-domains and multiple domains. In this comprehensive guide, we will walk you through the process of effectively tracking sub-domains and multiple domains using Google Analytics.

Understanding Sub-Domains and Multiple Domains

Before diving into the technical aspects, let's first clarify what sub-domains and multiple domains are.


A sub-domain is a division or an extension of your primary domain. It typically appears as a prefix to your main URL. For example, if your main domain is, a sub-domain could be or

Sub-domains are commonly used to create separate sections of a website with unique content and offerings while maintaining a connection to the parent domain. Tracking the performance of these sub-domains individually helps businesses gain deeper insights into user behavior and tailor their marketing efforts accordingly.

Multiple Domains

Multiple domains, as the name suggests, refer to having multiple separate website domains. Unlike sub-domains, multiple domains have distinct URLs and can exist independently from each other. For instance, if your primary domain is, you might also own or

Having multiple domains can be advantageous for businesses with different products or services catering to diverse target markets. Tracking the performance and engagement of these domains allows for better decision-making and optimization of marketing efforts.

Implementing Google Analytics for Sub-Domains and Multiple Domains

Now that we have a clear understanding of sub-domains and multiple domains, let's explore how you can set up Google Analytics to effectively track their performance.

1. Create Cross-Domain Tracking

If you have multiple domains and want to track user interactions across them, it is crucial to enable cross-domain tracking in Google Analytics. This ensures a seamless flow of data and provides comprehensive insights into user behavior throughout your web properties.

Following the official documentation and guidelines provided by Google Analytics, you can implement cross-domain tracking by modifying the tracking code on your web pages. This step allows you to unify data across different domains, providing a holistic view of your online presence.

2. Set Up Sub-Domain Tracking

Tracking sub-domains individually is essential for gaining granular insights into user behavior and engagement within each sub-domain. To achieve this, you'll need to configure your Google Analytics account to recognize sub-domains as separate entities.

Through the use of filters and additional tracking code modifications, you can ensure that each sub-domain is tracked independently. By treating sub-domains as unique entities, you can analyze their performance, conversion rates, and other key metrics to optimize your marketing strategies effectively.

3. Utilize Advanced Segments

Google Analytics offers powerful features, such as advanced segments, that allow you to segment your data further. By creating custom segments based on sub-domains or multiple domains, you can compare and contrast performance metrics across different web properties.

These segments enable you to dig deeper into user behavior, understand the impact of various marketing campaigns, and refine your targeting efforts. Utilizing advanced segments can unlock valuable insights and improve the overall performance of your online assets.

Expert Advice and Best Practices

At AdAbler, we have extensive experience in helping businesses optimize their online presence through effective tracking of sub-domains and multiple domains using Google Analytics. Here are some expert tips and best practices to assist you in gaining the most value from your analytics implementation:

  • Consolidate relevant data: Consider creating custom reports or dashboards that provide a consolidated view of the performance of your sub-domains and multiple domains. This makes it easier to analyze trends, identify opportunities, and make data-driven decisions.
  • Track cross-domain conversions: Set up goals and conversion tracking across your various web properties to monitor and optimize conversions across domains. Understanding the customer journey and identifying conversion leaks can significantly enhance your marketing efforts.
  • Leverage UTM parameters: Use UTM parameters in your URLs to track the source and medium of traffic to your sub-domains or multiple domains. This enables you to attribute conversions and engagement to specific campaigns and channels accurately.
  • Regularly monitor performance: Keep a close eye on the performance of your sub-domains and multiple domains through regular reporting and analysis. Identify any anomalies, explore possible causes, and take necessary actions to continuously improve your online presence.

Implementing these strategies, alongside the robust tracking capabilities of Google Analytics, will empower you to optimize your marketing and advertising efforts across sub-domains and multiple domains effectively.

In Conclusion

Tracking sub-domains and multiple domains using Google Analytics is vital for businesses aiming to maximize the value of their web properties and make data-driven decisions. At AdAbler, we specialize in assisting businesses from the marketing and advertising industry to effectively track and analyze their online presence.

By leveraging the power of Google Analytics, implementing cross-domain tracking, and setting up sub-domain tracking, you can gain invaluable insights into user behavior and optimize your marketing strategies accordingly. Remember to utilize advanced segments and follow expert advice and best practices to extract the most value from your tracking efforts.

Take control of your online presence. Partner with AdAbler and unlock the full potential of sub-domain and multiple domain tracking with Google Analytics today!